Slow fashion

What is Slow Fashion?

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“Slow Fashion” was a concept that emerged in 2004 and it was created by the fashion writer Angela Murrills.

“Slow Fashion” appeared in the fashion world due to major concerns about the sustainability of the industry and in opposition to the expression “Fast Fashion”.

So, if the “Fast Fashion” concept means the fast consumption of clothing items produced industrially on a large scale with a massive exportation view, the term “Slow Fashion” is characterized by the opposite.

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